Hey, I’m Richelle, the founder of Ascend Beauty and a beauty educator with a passion for helping women turn their skills into a steady income.

My journey into the beauty industry started as a hairdresser working for someone else. I loved what I did, but deep down, I knew I wanted more freedom, flexibility, and the ability to build something of my own. I eventually launched my first lash and brow business. but like many new beauty pros, I struggled to attract clients and ended up closing it down.

But I didn’t give up. Instead, I doubled down on my education, improved my techniques, and came back stronger. Today, I run a fully booked-out home salon, and I’ve built a business that supports my lifestyle and growing family.

Now, I teach aspiring and existing beauty professionals how to do the same — without the trial-and-error I went through. Through my online courses and resources, I’m here to help you feel confident in your skills, attract your dream clients, and grow a beauty business you’re proud of.

Let’s make it happen, together. 💖 elevate your everyday look. Whether you're dressing up or keeping it casual, we’ve got something to help you feel your best